The Ordinary Product Activation

The Ordinary Product Activation

This Space Creative was engaged to design an immersive and interactive activation for the launch of a new product. We created a bespoke pop-up experience that highlighted the product’s hydrating properties through a sculptural, content-led environment featuring a custom cube installation, frosted exterior, integrated visual content and a signature bubble wall. Located at Campbells Cove in The Rocks, the activation launched with VIPs and influencers before opening to the public.

This Space Creative Services

Creative Strategy
Design & Styling
Operations & Logistics

Attendance

1000+ attendees over three days

Audience

General public, skincare enthusiasts, brand ambassadors and influencers

Location

Sydney, Australia

Venue

Watersedge at Campbell’s Stores

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The Brief & Approach

To celebrate the launch of its reformulated Hyaluronic Acid Serum, The Ordinary engaged us to create an elevated brand experience centred on the concept of “next-generation hydration.” We designed a bespoke pop-up featuring premium product displays, integrated digital content and interactive elements, including a custom bubble wall that brought the hydration narrative to life. From permits and logistics through to full operational delivery and large-scale installation, we managed the project end-to-end, resulting in a visually striking activation set against one of Sydney’s most iconic waterfront locations.

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