The concept was strong, and the exeCution flawless.
Head of Trade Marketing
What little challenges did we face along the way…
Our major challenge was time. We were given the brief the same day we presented our idea and were subsequently appointed on the spot. We then had only three weeks to design and build what was a complex virtual reality environment.
The challenge with the virtual reality environment was that we only had a 10m diameter space to work within and three individual VR pods to set-up. In order to achieve success we had to carefully plot and position the intricate motion sensors in a way that meant they didn’t overlap with each other when in action.
And, the results are…
Following the event, we were told that 90% of TEDxSydney attendees visited the stand and we had the highest rate of engagement and time on the stand recorded compared to any others at the event.
The client was so delighted by this result and the experience that we provided that in 2018 they asked us to replicate it again. This time the budget was reduced so we adapted the original concept to fit and whilst still creating a unique experience for all TEDxSydney attendees