Cure Brain Cancer Foundation engaged This Space Creative to deliver a flagship fundraising gala that reimagined the traditional charity event model. Following a restructure and declining attendance at previous events, the foundation aimed to attract new supporters and sponsors while reinforcing its renewed purpose and vision. The event highlighted its critical work in funding research to improve survival rates and find a cure for brain cancer.
This Space Creative Services
Attendance
900
Audience
Industry, sponsors, patients, families and supporters
Location
Sydney, Australia
Venue
Royal Hall of Industries
A unique black-tie event brought together the Cure Brain Cancer Foundation community, sponsors and the medical industry for an immersive evening experience. Guests arrived via a red-carpet entrance and VIP sponsor lounge featuring a custom media wall. Inside, an 18-metre curved screen showcased bespoke digital content produced by This Space Creative, while large-scale ceiling installations and kinetic lighting created movement and atmosphere throughout the space. Live kitchen crossovers with Christine Manfield provided an interactive culinary experience, offering guests a behind-the-scenes view of a curated menu focused on brain health.
To raise critical funds in the mission to eradicate brain cancer.
“We never thought a charity gala event would be featured in Vogue”
Cure Brain Cancer Foundation
