New Brand Launch & Conference

HEADBOX | COMMERCIAL PROPERTY GROUP

New Brand Launch & Conference - Property Group

A fully immersive brand launch experience created alongside our collaborative partner, Headbox Australia. We brought the organisation’s refreshed brand to life through a bold, colour-driven environment shaped by their core pillars of People, Place and Planet.

This Space Creative Services

Creative Strategy
Design & Styling
Digital Creative
Operations & Logistics

Attendance

500

Audience

Internal stakeholders

Location

Sydney, Australia

Venue

Doltone House Darling Island

The Brief & Approach

The design was led by a bold, colour-driven approach anchored in refreshed brand guidelines. A bespoke palette was developed and carried through both the conference and cocktail event to create cohesion and distinction across the program. For the conference, we began with the floorplan, shaping a layout that reflected the brand’s playful, contemporary direction. A central stage, anchored by a Perspex chandelier and layered with brand colours, imagery and people-focused storytelling, formed the focal point. Seating radiated outward to create clear sightlines and encourage engagement across the room. The cocktail event concept, “Future,” extended this narrative into an immersive evening experience, with styling incorporating fringing, reflective surfaces, and bold colours. Sculptural forms and interactive elements were used to create energy and momentum throughout the space.

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